It’s a tricky business.
The ability to view and play movie trailers online is an emerging part of the Internet that has brought with it the potential to make millions of dollars in ad revenue for advertisers.
Yet, as a recent study found, that could be jeopardized by a lack of familiarity among users.
The study, conducted by researchers at the Massachusetts Institute of Technology, looked at the experiences of users across a variety of industries.
It found that many people who are unfamiliar with the technology simply don’t have the time to browse and search through trailers and other online content.
They may find it more convenient to go straight to the video on demand or watch the trailer online, according to a study published Tuesday in the Proceedings of the National Academy of Sciences.
The research was conducted as part of a larger effort to understand the potential impact of YouTube, Netflix, Hulu, Amazon, Hulu Plus, Vudu and other streaming video platforms on the business of movie-watching.
To address this, the researchers developed an online survey that asked people to rate the ease with which they could access various online content from the major streaming video sites.
They also asked respondents about the ease of searching for and accessing movies, television shows and music from a variety other sources, including the Internet Archive.
The results of the study are among the first to show that the ease and convenience of searching through online content, which are often viewed as a key part of viewing, is a factor that is significantly related to viewing habits.
And it is likely that, as more people find it easier to access and view content online, that it will impact the overall number of people who actually find the content they want to see online.
“There’s an increasing sense of the need for more people to have access to these resources, and I think it’s the right time to think about it,” said Dr. Mark Zimroth, a research scientist at MIT who was not involved in the study.
“I think there’s a lot of money to be made in getting people to go online and have a look at it, but there’s also an increasing number of folks who are not familiar with it.”
He noted that the Internet has a way of making it easy for people to browse content on a website, even if they have never seen a movie or other media before.
“So I don’t think this is necessarily going to be the next big thing,” Zimoth said.
“But I think there are a lot more opportunities for the Internet to grow and evolve in terms of the content people are looking at, and this is a key one.”