When you can’t be lazy and buy a movie, you can be lazy at the cinema

What do you do when you can no longer be lazy?

You do what you love, right?

Well, according to a new study from research company IHS, that’s exactly what you do.

IHS surveyed 2,000 US adults, who were asked to complete a series of questions to find out what they’d do in the event of a pandemic.

It was the most extensive survey ever done into the behaviour of US consumers, and found that a whopping 93% of respondents would buy a new movie if the option was available, while just 1% said they’d be “frugal” in the hope of buying a film of their own.

You might also like: How to make the most of your holidays on holiday with the IHS Holiday Gift Guide